Perhaps this is the number one reason to begin providing Day-in-the-Life services. Aside from trial support, no other service places you in direct contact with attorney clients like Day-in-the-Life production. I have yet to produce a DITL video without one-on-one discussions with an attorney.

Build the Relationship

Once this relationship has been established the litigation videographer can be assured of several rewards from the endeavor. Among the rewards are real bonds between you and the decision maker, better case knowledge and, most importantly, continued trust that goes well beyond the profits earned from the production itself.

Yes, I alluded to this one-on-one relationship in the networking post. However, because this is so important I want to expound this connection a bit further.

If we take what we know about trickle-down videography, meaning those usual deposition jobs that get passed down through several service providers before it gets to the technician providing the actual service, we can see there is a disconnection between service provider and attorney. Anytime a service provider can adequately forge communications directly with the attorney something very magical takes place.

Communication

One-on-one communications are essential for repeat business, suggestive selling and creating trust not afforded to most service providers. Actually, 80% of all communications between service providers and law offices goes through the paralegal, however the paralegal is not always the decision maker.

After solidifying communications with an attorney you can learn what communication modes he or she is accustomed to: phone, face to face or email correspondence. Once that is established many things fall into place.  You now have a preferred avenue to get answers to pending questions or provide information that is usually filtered or mangled by low level personnel.

Once you develop a tight working relationship with an attorney you are then able to build trust and camaraderie. These two components are necessary to building long lasting bonds between the attorney and your company.  It’s a concept that I have seen work consistently.

The result is an attorney who thinks of you first.