Attorneys are bombarded with marketing from deposition videographers on a regular basis. What are the usual responses? “Sorry we set up video through our reporters” or “We have our favorite videographer” or even, “We do not video record our depositions”.

One trick that I have learned from over twenty years in the business is to market those services that are not heavily marketed by the casual deposition videographer.

Attorneys are More Receptive

Prospective clients tend to pay attention to marketing efforts about specialty services more so than they do gravy services like deposition videography. Quite often they are dumbfounded in the response to their inquiries.

This backdoor approach to marketing almost always leads to more deposition work than traditional methods, and often with much less marketing effort.

When was the last time you specifically marketed DITL video production over deposition services. Well that’s been too long!

Another question. When was the last time you inquired about Day-in-the-Life needs while in a deposition setting?  I’ll bet you don’t remember. You see, marketing of this service is so neglected by litigation videographers I would venture to say it actually stifles overall industry DITL service requests.

The Ah-Ha Moment

While there are many law firms that do take advantage of these damage related videos, many still have not been convinced of their power. As a result so much work lays dormant until a great marketer provides the “ah-ha” moment to these types of clients adding untold value to their case and your business.

Imagine an attorney with a personal injury docket of fifty or more cases never producing a DITL video. Now imagine you are the videographer that captures their business and shows them what their cases are missing. Is that an “ah-ha” moment for you?

Now, I won’t tell you marketing DITL production services is easy. However, I will tell you it is a heck of a lot easier than marketing deposition services. In today’s litigation service industry where large corporations are lapping up the deposition sector, most litigation videographers will do themselves proud by thinking outside the depo.