We’ve already see that adding Day-in-the-Life video to your suite of services is profitable, adds value and is easier to market, but it also makes for better networking. Best networking practices means a business or individual will place themselves, their company name and their products in front of as many industry related entities as possible. This provides a “net” if you will to capture the ever elusive attorney client.

After all, doesn’t the attorney client provide the greatest opportunity for profit.

If you have not figured it by now, you soon will. Networking is the greatest marketing tool in the legal services industry. Take a few seconds to think about the way you have reached your most valued clients. Sure, most of your clients come from other clients or those in the industry in which you have connections.

In short, direct referrels is the number one way most litigation videographers build their client base. Day-in-the-Life video production is one of the best services to offer if you want to network through services.

For every Day-in-the-Life video you produce, you can place yourself or your work in front of the following:

Paralegals/Secretaries/Legal Assistants

These individuals are usually the initiators of Day-in-the-Life service requests. The attorney will ask these individuals to make contact with a litigation videographer to screen his or her availability, price and knowledge for a particular service request.  Contact #1

Plaintiff Attorneys

Immediately following a screening by the paralegal, a face to face meeting with the attorney will take place. Here, one-on-one contact with the attorney provides you, the business owner, with the next opportunity to put your knowledge, products and services in front of decision makers.  Contact #2

Experts

I have yet to see a Day-in-the-Life video that did not make it in front of a damages expert. Experts like nuerologists, phsycologists, radiologists and rehabilitation therapists are almost always involved in personal injury cases. Naturally because of their repeated relationships with personal injury attorneys, there exists a circle of communications that only strengthens your net. Not only does your work get in front of these people, but often so do you. It is not that unusual for each of these individuals to become part of the acquistion, editing or playback of Day-in-the-Life footage. These individuals will have contact with other attorneys within the personal injury specialty.  Contact #3

Trial Consultants

By virtue of their positions Trial Consultants are almost always involved in Day-in-the-Life video production and presentation in one way or another. Their advice to their attorney clients is valued, believe it or not, much higher than that of litigation videographers. When you have a trial consultant “on your side” you have a marketing and sales force tooting your horn just has much as they toot their own.  Contact #4

Mediators and Focus Group Moderators

Though on the periphery, each of these individuals within your network are extremely valuable to your business and its marketing efforts. Because they run in circles, they not only become great contacts for referrals of additional Day-in-the-Life work but also for other forms of litigation video productions like settlement documentaries. Contacts #5 and 6

Defense Attorneys, Trial Consultants, Medical Consultants, Insurance Adjusters and additional law office staff round out the potential contact list that may be directly connected to the Day-in-the-Life process.

It should be easy to see how DITL videotaping services provide tighter weaves within your marketing net. Just as the qualified litigation videographer learns to market directly to attorneys, so will he or she learn to market on the periphery.

Networking is key to business success. Just by adding this one new service to your arsenal you can become more profitable, increase your value and step light years ahead of the traditional videographer.