Many Litigation Technologists, new and seasoned, are apprehensive about bringing new services online such as Day-in-the-Life Production and this is with good reason. There is very little real instruction on the methods of creating these specialty video programs plus, mnany videographers do not know how to market them, nor do they know what to include in the program. Consequently they do not offer this lucrative service to their clients.

This is unfortunate because there are many, many reasons to jump on board the Day-in-the-Life band wagon.

Day-in-the-Life production is an extended service not unlike focus group or mediation presentation.  It offers the service provider opportunity to build his or her business while allowing one to capture the business from attorney clients with large budgets and room for repeat service requests.  Yet many videographers feel they are unqualified, usually based on ignorance of the service at hand.

Day-in-the-Life videos, often referred to as Activities of Daily Living videos, are fast becoming a service that is requested by the personal injury attorney population.  Medical Neglegence, auto and trucking, product liability and industrial accident cases with claimants who have substantual injuries usually require a Day-in-the-Life video to be prepared.  Attorneys that represent claimants in these cases are willing to take advantage of technical advancements in audio and video to display damages to opposing attorneys, insurance adjusters, judges and juries.

Here are the top five reasons to add Day-in-the-Life production to your list of services:

• Reason #1: It is Profitable
• Reason #2: It Adds Value
• Reason #3: It is Easier to Market
• Reason #4: Better Networking
• Reason #5: Personal Contact

This is a fast rising service that only few litigation videographers are marketing to the attorney population, yet it is a truely prolific service with a great number of benefits.  What are you waiting for? You’ll definitely want to look into our Day-in-the-Life Seminar with all of the training necessary to immediately add DITL to your services.

In the end smart videographers who choose to offer this very lucrative service learn the importance of service expansion. Increased profits, better client relations, counter marketing and crafty networking are the rewards of becoming a Day-in-the-Life video expert.

Becoming an expert does not mean you are one by virtue of a new service line. The value you pose to your clients does not come simply because you are a litigation videographer.  Even those videographers that provide three to four DITL videos per year probably are not awarded Day-in-the-Life Specialist status. Becoming an expert in DITL or any litigation videography service for that matter comes from training, experience, skill and the overall understanding of your role. It comes from being in the trenches and working with those that share the same knowledge and commitment towards their craft and its related industry services.

The value and importance that is placed on your participation in the litigation process is elevated to a level where you stand high among the best of the best. In the circles of litigation you exist within a realm of respect and not as a casual service provider. You become part of a team, cogs within a machine that turns with a common goal. And, you only get there by reaching beyond commonly known principals. You get there because you are committed to learn, grow and prosper.

So the next time the opportunity to shoot a DITL video comes your direction give it more than the casual look over. I urge you to explore and learn the craft of Day-in-the-Life video production because diversification and significance are the keys to business success.